Privacy

1. Data protection at a glance

General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. You can find detailed information on the subject of data protection in our data protection declaration below this text.

Data collection on our website

Who is responsible for data collection on this website?
The data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.

How do we collect your data?
On the one hand, your data is collected by you communicating it to us. This can e.g. are data that you enter in a contact form. Our IT systems automatically collect other data when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page access). This data is recorded automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure that the website is provided correctly. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?
You have the right to receive information about the origin, recipient and purpose of your stored personal data at any time free of charge. You also have the right to request that this data be corrected, blocked or deleted. For this as well as for further questions about data protection
you can contact us at any time at the address given in the imprint. You also have the right to lodge a complaint with the responsible supervisory authority.

Analysis tools and third party tools
When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and with so-called analysis programs. Your surfing behavior is usually analyzed anonymously; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following data protection declaration. We will inform you about the possibilities of objection in this data protection declaration.

2. General information and mandatory information

privacy
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission over the Internet (e.g. when communicating by email) can have security gaps. It is not possible to completely protect data from third-party access.

Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. An informal notification by email to us is sufficient. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right to data portability
You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only take place if it is technically feasible.

SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, the right to correct, block or delete this data. You can contact us at any time at the address given in the imprint if you have any further questions on the subject of personal data.

3. Data collection on our website

Cookies
Some of the websites use so-called cookies. Cookies do no damage to your computer and contain no viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser. These cookies enable us to recognize your browser the next time you visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted. Cookies that are required to carry out the electronic communication process or to provide certain functions you require (e.g. shopping cart function) are set on the basis of Art. 6 Para. 1 lit. f GDPR saved. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these are dealt with separately in this data protection declaration.

Server log files
The provider of the website automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not merged with other data sources. The basis for data processing is Art. 6 Para. 1 lit. f GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

contact form
If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent. The processing of the data entered in the contact form takes place exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can withdraw this consent at any time. An informal notification by email to us is sufficient. The legality of the data processing operations carried out before the revocation remains unaffected by the revocation. The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory legal provisions - especially retention periods - remain unaffected.

Registration on this website
You can register on our website to use additional functions on the site. We only use the data entered for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be given in full. Otherwise we will reject the registration. For important changes, such as the scope of the offer or for technically necessary changes, we use the email address provided during registration to inform you in this way.
The data entered during registration is processed on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can withdraw your consent at any time. An informal notification by email to us is sufficient. The legality of the data processing that has already taken place remains unaffected by the revocation. The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Statutory retention periods remain unaffected.

Data transmission when concluding a contract for online shops, retailers and shipping of goods
We only transfer personal data to third parties if this is necessary in the context of contract processing, for example to the companies entrusted with the delivery of the goods or the credit institution commissioned with the payment processing. A further transmission of the data does not take place or only if you have expressly consented to the transmission. Your data will not be passed on to third parties without express consent, for example for advertising purposes. The basis for data processing is Art. 6 Para. 1 lit. b GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

4. Analysis tools and advertising

Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.
Google Analytics cookies are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

Browser plugin
You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and to install:
https://tools.google.com/dlpage/gaoptout?hl=de.

Objection against data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set that prevents the collection of your data on future visits to this website:
Deactivate Google Analytics
You can find more information on the handling of user data at Google Analytics in Google's data protection declaration:
https://support.google.com/analytics/answer/6004245?hl=de.

Demographic characteristics in Google Analytics
This website uses the "demographic features" function of Google Analytics. This allows reports to be created that contain information about the age, gender and interests of the website visitors. This data comes from interest-based advertising from Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the point “Objection to data collection”.

WordPress stats
This website uses the WordPress tool Stats to statistically evaluate visitor access. The provider is Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110-4929, USA. WordPress Stats uses cookies that are stored on your computer and that allow an analysis of the use of the website. The information generated by the cookies about the use of our website is stored on servers in the USA. Your IP address is anonymized after processing and before storage. “WordPress Stats” cookies remain on your device until you delete them. “WordPress Stats” cookies are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both its website and its advertising. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of our website may be restricted. You can object to the collection and use of your data for the future by setting an opt-out cookie in your browser by clicking on this link:
https://www.quantcast.com/opt-out/.
If you delete the cookies on your computer, you have to set the opt-out cookie again.
Google AdSense
This website uses Google AdSense, a service for integrating advertisements from Google Inc. ("Google"). The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
Google AdSense uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on these pages. The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats are transmitted to a Google server in the USA and stored there. This information can be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data that you have stored. AdSense cookies are stored on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. You can prevent the installation of cookies by setting your browser software accordingly; however, please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Google Analytics remarketing
Our websites use the functions of Google Analytics Remarketing in connection with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. This function enables the advertising target groups created with Google Analytics Remarketing to be linked to the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-related, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. cell phone) can also be displayed on another of your devices (e.g. tablet or PC). If you have given your consent, Google will link your web and app browser history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on any device on which you log in with your Google account. To support this function, Google Analytics records Google-authenticated IDs of users who are temporarily linked to our Google Analytics data
Define and create target groups for cross-device advertising.
You can permanently object to cross-device remarketing / targeting by deactivating personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/.
The summary of the data recorded in your Google account takes place exclusively on the basis of your consent, which you can give or revoke to Google (Art. 6 Para. 1 a GDPR). For data collection operations that are not in your Google account
are merged (e.g. because you do not have a Google account or have objected to the merge), the recording of the data is based on Art. 6 Para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes. Further information and the data protection regulations can be found in Google's data protection declaration at: https://www.google.com/policies/technologies/ads/.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. If you click on an advertisement placed by Google, a cookie for the conversion tracking is set. Cookies are small text files that the Internet browser places on the user's computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Every Google AdWords customer receives a different cookie. The cookies cannot be tracked through the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. You will then not be in conversion tracking
Statistics added.
“Conversion cookies” are saved on the basis of Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. You can find more information on Google AdWords and Google Conversion Tracking in Google's data protection regulations: https://www.google.de/policies/privacy/.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when the browser is closed. If cookies are deactivated, the functionality of this website may be restricted.

5. Newsletter

Newsletter data
If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that enables us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter . No further data is collected, or only on a voluntary basis. We only use this data to send the requested information and do not pass it on to third parties.
The data entered in the newsletter registration form will only be processed on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter. The legality of the data processing that has already taken place remains unaffected by the revocation.
The data you have deposited with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted after you unsubscribe from the newsletter. Data that we have stored for other purposes (e.g. email addresses for the member area) remain unaffected.

Use of your data for advertising purposes (personalized message marketing)
We will collect the personal data that we collect for the purposes mentioned in this data protection declaration, among others. based on your consent Art. 6 para. 1 lit. a GDPR, process it for advertising purposes. This personal information includes the following data: (1) first and last name, (2) e-mail address, (3) address, the further processing of this data is used for the automated sending of messages with personalized content. In this way we would like to offer you products and services that meet your interests. If you provide us with your e-mail address in connection with the purchase of a product or the provision of a service, for example, we will store and use it in a database for the purpose of sending information for our own similar goods or services. Your personal data will be used for the period of your customer relationship with us, i.e. at the latest with the deletion of your registration account on our website.
The legal basis for this data processing is Art. 6 Para. 1 lit. f GDPR or Section 7 (3) UWG. As our customer, we assume that you can reasonably expect such advertising measures. Our legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR. Please note that in accordance with Art. 21 Para. 2 GDPR you have the right to object to these direct advertising measures free of charge at any time; this also applies to profiling insofar as it is connected to such direct advertising. If you object to the processing of your data for direct marketing purposes, the personal data will no longer be processed for these purposes. Regardless of Directive 2002/58 / EC, you have the option of exercising your right to object in connection with the use of information society services using automated procedures that use technical specifications.
On the other hand, you cannot object to the receipt of service messages, including payment, security or legal messages, since these are absolutely necessary.

6. Plugins and tools

YouTube
Our website uses plugins from the Google-operated YouTube site. The website is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our pages equipped with a YouTube plug-in, a connection to the YouTube servers will be established. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
Further information on the handling of user data can be found in YouTube's data protection declaration at: https://www.google.de/intl/de/policies/privacy.

Google Web Fonts
This page uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. For this purpose, the browser you are using must connect to the Google servers. This gives Google knowledge that our website has been accessed via your IP address. Google Web Fonts are used in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If your browser does not support web fonts, a standard font will be used by your computer. Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq
and in Google’s privacy policy:
https://www.google.com/policies/privacy/.

Google Maps
This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this page has no influence on this data transmission.
The use of Google Maps is in the interest of an attractive presentation of our online offers and to make it easier to find the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.
You can find more information on handling user data in Google's data protection declaration: https://www.google.de/intl/de/policies/privacy/.
7. Payment provider

PayPal
On our website we offer payment via PayPal. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).
If you select payment via PayPal, the payment data you have entered will be transmitted to PayPal. Your data will be transmitted to PayPal on the basis of Art. 6 Para. 1 lit. a
GDPR (consent) and Art. 6 Para. 1 lit. b GDPR (processing to fulfill a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the effectiveness of past data processing operations.

Instant bank transfer
On our website we offer payment by "Sofortüberweisung". The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter “Sofort GmbH”).
With the help of the "Sofortüberweisung" procedure, we receive a payment confirmation from Sofort GmbH in real time and can immediately start fulfilling our obligations. If you have opted for the "Sofortüberweisung" payment method, send the PIN and a valid TAN to Sofort GmbH, with which they can log into your online banking account. Sofort GmbH automatically checks your account balance after logging in and carries out the transfer to us using the TAN you provided. Then she immediately sends us a transaction confirmation. After logging in, your sales, the credit line of the overdraft facility and the existence of other accounts as well as their holdings are automatically checked. In addition to the PIN and TAN, the payment data you have entered and your personal data are also transmitted to Sofort GmbH. The data about you are first and last name, address, telephone number (s), email address, IP address and any other data required for payment processing. The transmission of this data is
necessary to establish your identity beyond any doubt and to prevent fraud attempts. Your data will be transmitted to Sofort GmbH on the basis of Art. 6 Para. 1 lit.
a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing to fulfill a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the effectiveness of past data processing operations.
For details on payment with Sofortüberweisung, see the following links:
https://www.sofort.de/datenschutz.html and https://www.klarna.com/sofort/.
8. Disclosure of personal data for shipping processing
The personal data collected by us will be passed on to the transport company commissioned with the delivery as far as this is necessary for the delivery of the goods.